As a daily Spotify listener, this is music to my ears, literally. But what is really going on here? Well, Spotify music is the largest/ leader in streaming music but Apple's 3 year old music service, Apple Music, is set to take over that title. Erin Grifith, writer for Wired, writes, "Spotify has 157 million users around the world, 86 million of whom do not pay to use the service."Basically, Spotify is adding in a free tier to keep people listening. This free tier will include the following; personalized artist and song recommendations that begin when they sign up, on-demand listening to playlists, and a data saver. Erin Grifith later writes about the interview done with Gustav Söderström, Spotify’s chief R&D officer. She wrote that he, "said the service differs from Apple and other competitors because it is about serving all music fans. 'They’re going to do what they can for the 40 percent of the world on iOS and we’re going to do what we can for 100 percent of the world,'" So, how will this affect our day to day use of Spotify? Well, most listeners will not be affected because they will not sign of for this new service. Like me, I will not because while its nice to have of the new features, I don't really need them. Also I like many other people are happy with Spotify while others are happy with Apple Music, its what you prefer mainly. If you would like to read the full article, then click the button bellow.
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